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Development of a concept tailored to your needs
Client:
3M launches their product in 24 countries using Interactive Paper.
10 200+
total interactions
42%
recurring usages
24
countries
The challenge
Making a product stand out in a crowd is an ultimate goal in business today. Companies must constantly look for innovative and creative ways to communicate with their potential customers worldwide.
3M launched brand new abrasives that work fast, last long, and run smooth, and they wanted their customer relationships to work the same way. 3M took this challenge seriously and decided to try something exciting to bring their client acquisition to a new level.
What was the outcome? A massive global product launch in more than 24 countries and a creative rush to make this a huge success.
The solution
Together with Interactive Paper, 3M created the 3M Cubitron II Premium Box with exciting content in more than ten different languages. The box provided information about the brand-new product, highlighting its unique visual components and offering the most specific technical details.
The special premium box contained various samples to try the product out directly. Inside was also an Interactive Paper featuring an exciting introduction video, a quiz covering key facts, and an informative data sheet with numerous technical application videos and solution guides.
The Paper
The first button directed users to an engaging explainer video about the Cubitron II, highlighting its diverse benefits and how it stands apart from existing market offerings.
The second button gave users the opportunity to take part in a quiz and expand on the key facts about the product that they had already explored on their joint journey with 3M and the Interactive Paper.
With just a click on the third button, 3M gave customers the opportunity to reach out directly, get more detailed information about the product, place an order right away, or just have a friendly chat.
Are you also looking to inform your audience about your products?
The success
Through a fruitful collaboration with Interactive Paper, 3M successfully reached over 10.200 interactions in 24 EMEA countries. With just three clicks on the Interactive Paper, 3M managed to give their customers quite an extensive overview of the product and at the end, gave them an excellent opportunity to reconnect with their sales representatives and get even more specific details about the product or already purchase it.
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The solution
Together with Interactive Paper, 3M created the 3M Cubitron II Premium Box with exciting content in more than ten different languages. The box provided information about the brand-new product, highlighting its unique visual components and offering the most specific technical details.
The special premium box contained various samples to try the product out directly. Inside was also an Interactive Paper featuring an exciting introduction video, a quiz covering key facts, and an informative data sheet with numerous technical application videos and solution guides.