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Development of a concept tailored to your needs
Client:
Simplifying complicated banking procedures through innovative technology.
2000
total interactions
5 min
per unique usage
The challenge
Small and medium-sized businesses often need to take out a loan, which can be a complicated process. BAWAG P.S.K wanted to facilitate this process by offering these businesses an online credit that they could apply for directly from their website. Furthermore, they wanted to find a way to effectively inform these small and medium-sized businesses about this online credit.
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The solution
BAWAG P.S.K. chose to hand out Interactive Papers to CEOs of small and medium sized businesses at exhibitions. On the first button, the process and problems that occur while trying to apply for a loan were elaborated in the form of a video. Then, upon pushing the second button, users could use a slider that individually provided them with the best fitting credit rate. After that the users could directly apply for the credit by pushing the third button.
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The Paper
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The success
By using Interactive Paper to promote their online credit, the BAWAG P.S.K was able to simplify a usually very complicated process such as credit application and could do so in a playful and fascinating way. They managed to acquire nearly 2,000 Interactions with an average engagement time of 5 minutes per user, providing the users with a memorable experience.
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The solution
BAWAG P.S.K. chose to hand out Interactive Papers to CEOs of small and medium sized businesses at exhibitions. On the first button, the process and problems that occur while trying to apply for a loan were elaborated in the form of a video. Then, upon pushing the second button, users could use a slider that individually provided them with the best fitting credit rate. After that the users could directly apply for the credit by pushing the third button.
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