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Client:
How Three successfully reached their audience at homes and stores with Interactive Paper.
> 1 min.
per unique usage
1/4
recurring usages
The challenge
A healthy customer relationship is the ultimate key to success. But satisfying customer needs is a challenge today, and companies must look for more creative and innovative solutions. Therefore, Three created attractive bundle deals that combine TV, internet, and phone. The key question now was: How can we help every Three customer take advantage of the offer and actually find out about it?
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The solution
To stand out from the crowd, Three came up with the idea to inspire and convince their customers with the help of the Interactive Paper. This innovative solution builds a bridge between the analog and digital worlds and can be used anywhere and anytime. Three used the Interactive Paper in the form of direct mailing and at their stores. Customers were truly fascinated by the combination of the tempting offer and an interactive and innovative way of presenting it. Just one click, and customers were able to find out more about the benefits of the bundle deal. One more, and they already got “Three TV” for free for the first month.
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The Paper
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Are you also looking to reach your customers at your store locations?
The success
Although the majority of the customers are living in Austria, the Interactive Paper also managed to reach numerous users in Slovenia, Italy and Switzerland. On average, customers spent more than a minute with this innovative form of advertisement, and every fourth user used the paper several times or accepted the offer.
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The solution
To stand out from the crowd, Three came up with the idea to inspire and convince their customers with the help of the Interactive Paper. This innovative solution builds a bridge between the analog and digital worlds and can be used anywhere and anytime. Three used the Interactive Paper in the form of direct mailing and at their stores. Customers were truly fascinated by the combination of the tempting offer and an interactive and innovative way of presenting it. Just one click, and customers were able to find out more about the benefits of the bundle deal. One more, and they already got “Three TV” for free for the first month.
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